Free PDF Beyond Design: The Synergy of Apparel Product Development, by Myrna B. Garner, Sandra J. Keiser
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Beyond Design: The Synergy of Apparel Product Development, by Myrna B. Garner, Sandra J. Keiser
Free PDF Beyond Design: The Synergy of Apparel Product Development, by Myrna B. Garner, Sandra J. Keiser
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This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies-such as color matching, body scanning, and the use of avatars for fitting and patternmaking-have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing, and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process.
- Sales Rank: #68492 in Books
- Brand: Brand: Fairchild Books
- Published on: 2012-06-15
- Released on: 2012-06-15
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x 1.31" w x 8.61" l, 4.86 pounds
- Binding: Paperback
- 624 pages
- Used Book in Good Condition
From the Inside Flap
This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies-such as color matching, body scanning, and the use of avatars for fitting and patternmaking-have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process.
About the Author
Sandra J. Keiser is associate professor and chairperson of the Fashion Department of Mount Mary College.
Myrna B. Garner is associate professor in the Department of Family and Consumer Sciences at Illinois State University and a member of the Graduate Faculty.
Most helpful customer reviews
8 of 8 people found the following review helpful.
Informative But Not a Great Textbook
By jumpannejump
I purchased this textbook as required for my Apparel Product Development class. Although our school offers this text as an e-book for an additional fee, I am inclined to purchase a hard copy of a textbook if I think it will be a good investment for my future career. With that in mind, I do think it was a reasonable purchase, and I will use it as a reference text later. The information on the garment styling chapter was redundant with my other texts, and quite frankly, not very valuable as it was presented. Lots of styling sketches that seemed too elementary for the level of other information in the text. On the other hand, the amount of information and detail on the color management chapter seemed excessive, including information that was well beyond the overview of product development. My biggest complaint, and the reason for a 4 star rating, is the silliness of the review questions and activities at the end of each chapter. Instead of concentrating on the important content presented in each chapter, it seemed like they were geared to discussions of tangent topics, without definitive answers. Not very useful if you are using the questions as a chapter review tool. My suggestion is to skip the "coffee shop chatter questions", and instead, write the chapter terms and their definitions down as you read each chapter. This will serve as a better review of understanding the material.
4 of 4 people found the following review helpful.
beyond design review
By Shawna
The previous edition is not much different. The only major difference is that all the pictures are in color in the new addition.
2 of 2 people found the following review helpful.
nice overview
By tanning consultant
this book takes you from concept to production. Good overview of the industry. i will keep it as a reference.
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