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New Ornamental Type: Decorative Lettering in the Digital Age, by Steven Heller, Gail Anderson
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Words becoming pictures: a rich typographical resource of images and inspiration for designers.
Expressive lettering and illustrated words: here is a kaleidoscope of highly animated text and type from a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity, and monuments are just a few of the creative allusions for the dramatic and intricate examples inspired by nature, history, and just about anything that is visually provocative.Beginning with an historical overview of ornamental type and how it has evolved through the major creative periods from the beginning of the twentieth century to the present, the book includes hundreds of contemporary examples from around the world, organized into three sections: History Lesson, Au Naturel, and Eclectic. Each includes a brief essay introducing the background, influences, and outstanding aspects of the graphic work so beautifully displayed.
New Ornamental Type is an essential reference for practitioners and students, and for anyone who appreciates the sheer delight of type as illustration. 272 color and 88 black-and-white illustrations
- Sales Rank: #1027548 in Books
- Published on: 2010-05-01
- Original language: English
- Number of items: 1
- Dimensions: 10.20" h x 1.00" w x 10.20" l, 2.90 pounds
- Binding: Hardcover
- 192 pages
About the Author
Steven Helleris co-chair of the MFA Design: Designer as Author program at the School of Visual Arts, New York. His many previous books includeTypographic Universe, New Modernist Type, and Scripts.
Gail Anderson is creative director of design at SpotCo, New York, and a former senior art director of Rolling Stone magazine.
Most helpful customer reviews
0 of 1 people found the following review helpful.
LOVE AT FIRST TYPE
By GoodAnime
I love this book so much! There is so much to learn from typography and this book expresses the hundreds of ways you can express a word. I definitely recommend this book to anyone.
0 of 1 people found the following review helpful.
creative typemanagement
By Laura K. Anderson
books is sectioned into different categories and is quite useful as a guide to type. This book will be in my library and won't be given away anytime soon.
0 of 1 people found the following review helpful.
Five Stars
By P. Price
Just as expected.
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